If you’ve ever looked into getting a website, you’ve probably come across page builders like Wix, Squarespace, or WordPress templates. They’re advertised as quick, easy and affordable ways to get online and for some situations they do the job.
I take a different approach by building websites from the ground up using custom code. Here’s why I choose to go custom and why it might matter more than you think.
1. Performance Without the Bloat
Page builders come with a lot of extra code behind the scenes, much of it unnecessary for your site. That bulk can slow things down, especially on mobile devices or slower connections. A slow site isn’t just frustrating for visitors, it also affects how well you rank on Google.
By writing everything myself, I keep things lean. That means faster loading times, better user experience and improved SEO.
2. Design That Isn’t Boxed In
Templates and page builders are built to serve everyone which often means you’re stuck working within predefined layouts and features. Want something slightly different? It can be surprisingly tricky to tweak without diving into complicated workarounds or relying on plugins.
Custom coding gives me complete control over the look and functionality of your site. Whether you want a unique design, a specific user interaction, or a layout that doesn’t follow the crowd, I can build it exactly how you envision it.
3. Flexibility for When Your Website Grows
Every business evolves and sometimes your website needs to evolve with it. With page builders, adding more complex or unusual functionality can mean relying on extra plugins or switching templates, which can become tricky over time.
Custom coding gives more room to adapt. If your website needs a new feature or a change in structure later on, it can be added cleanly without working around template limitations.
4. Cleaner, Safer, More Predictable Code
Page builders often rely on third-party plugins to handle basic functionality. These plugins can create security holes or break when updates roll out. I’ve seen many websites suffer from this — unexpected issues caused by software the site owner didn’t even know was there.
With a custom-coded site, there’s less reliance on third-party tools. I know exactly what’s under the hood, and I can keep things streamlined and secure.
5. Tailored to Your Business — Not the Masses
Templates are designed to appeal to as many people as possible. But your business isn’t generic — so why should your website be?
A custom-coded website is built around your content, your goals and your audience. It’s not just about making something that looks good, it’s about making something that works for you.
So, Is a Custom Website Right for Everyone?
Not necessarily. If you just need a temporary landing page or a personal blog, a page builder might be enough. But if you’re serious about building a strong online presence that stands out, performs well and can grow with your business, custom development offers advantages that templates can’t match.
Final Thoughts
My aim is to create websites that are fast, reliable and user-friendly. Custom coding gives me the freedom to do that without the compromises that come with page builders.
If you’re thinking about moving away from a builder and want to explore what a custom-built site could offer, feel free to get in touch . I’m always happy to discuss ideas and possibilities.
Posted by AH WebTech